Design Strategist & UX Product Designer

About Me

Design Strategist & UX Product Designer

Marcio Steffen

I am Marcio Steffen, a thinker, creative, ideator, passionate about innovation, and working to make transformational hypotheses come true. Always getting customer’s ideas through to execution, identifying a clear and motivating business challenge and jointly ideate, which can be shared, validated, and quickly built into a prototype or minimum viable product (MVP). 


São Paulo – Brazil
Dec 2017 – Current
Design Strategist & UX Product Designer Lead for Latin America

Acting as LAD Industry & Innovation Advisor, especially in User Experience Product Design, Interactions, and Design Strategy, supporting Innovation Labs in Brazil and Latin America, solving customer needs through interactive prototypes and MVPs. Working with all industries and Oracle products such as Artificial Intelligence, IOT, Healthcare, Education, Banking, Transportation, CRM, Commerce, Retail, CPG, ERP, Telco, Insurance, and others.

São Paulo – Brazil
Aug 2017 – Dec 2017
Senior User Experience Designer Lead

I was leading and mentoring the design team in numerous areas such as Design Thinking, Innovation, Healthcare, Insurance, Life and Sciences, and Technology and working with large clients such as Rede D’Or São Luiz, Banco Itaú, Sam’s Club, Gartner, Cargill, and others.

*I led the Healthcare project Rede DO’r / São Luis Hospitals. This project got awarded as the most innovative project in Latin America. (GGM GAP SUMMIT 2018 / Abu Dhabi). The product is a Mobile Application and Customer Center Cloud Solution that connects customers with doctors and hospitals providing an amazing self-service experience.

Palo Alto – United States
Aug 2013 – Jul 2017
UI/UX Designer Lead – Co-founder

I was part of a startup located in the Silicon Valley, as a co-founder and creative lead, which concerned product design throughout the initial process (including wireframes, prototypes, testing and supervising teams of developers around the world). A cloud-based product for restaurants that makes it is possible to place orders and payments, human resources for hiring employees, analytics, a specific app for waiters, reservations, time management , kitchen stations and a client app (in which the intelligence developed can find out preferences and eliminate what is unpleasant for them on the menu), making the dining experience even better and more innovative. When it’s time to pay, the customer can leave the restaurant like UBER.

Orolix Technologies
Feb 2012 – Aug 2013
Art Director Lead

I was part of a startup located in the cities of Beirut and Zahle. I participated in the generation of concepts for augmented reality and entertainment applications from the first ideas to the implementation of the projects alongside developers and other teams of highly qualified professionals.

Terra Networks
São Paulo – Brazil
Sep 2011 – Fev 2012
Senior Mobile Art Director at Sonora

Sonora was the most significant music application in Latin America. I worked as an Art Director, developing interface concepts for various operating systems such as Sony Experia, Windows Phone, Blackberry, Android, and iOS. The success of the application led Rhapsody-Napster to acquire Sonora in October 2013.

Terra Networks
São Paulo – Brazil
Apr 2011 – Sep 2011
Senior Art Director

I created interfaces for the portal’s products, developing ideas, concepts, conducting tests, and following the products in the main sessions of the entrance, such as Sports, News, Entertainment and also including the coverage and a special for the 2011 Pan American Games.

São Paulo – Brazil
May 2010 – Apr 2011
Senior Art Director

I led the creative team in large projects in Brazil, such as portals for Embraer Executive Jets, HSBC Investments, HSBC Homebroker, PDG, Itaú BBA, Editora Moderna, C & A, Raízen’s Intranet, Fibria’s Intranet and Votorantin Group’s portal and intranet. In all the projects I created the designs, led other designers and also supervised the development with programmers.

São Paulo – Brazil
Mar 2007 – May 2010
Senior Art Director

I was a participant in the evolution of dial-up internet in Brazil, part of the product team and as Art Director in the creation of campaign materials and software interfaces such as Orolix dial-up dialer, 3G Communicator, Tim Web, Vivo, and Claro.

São Paulo – Brazil
Jan 2005 – Oct 2006
Senior Art Director

Creation of projects for some companies in Brazil and abroad: Triplenet, Casa Renê, Resimaq Furniture, Radio 88.3FM, Rescue Productions.

Bank Boston S/A
São Paulo – Brazil
Jul 2006 – Sep 2006
Senior Art Director

I was the Designer responsible for the entire process of acquisition to Itaú Bank, as the Art Director responsible for the transition of visual resources that included ATM screens, checkbooks, contracts, and intranet visual identity.

Benfi Trading
São Paulo – Brazil
Aug 2004 – Sep 2005
Senior Art Director

I participated in activities for telecommunications companies being responsible for the development of projects and campaigns for, among others, Vivo, Claro, and Tim.

1Planning Consulting Services
São Paulo – Brazil
May 2001 – Sep 2004
Art Director

I participated in projects for the pharmaceutical industry, creating interfaces for handheld devices for companies like Aventis and Novartis.