Design Strategist & UX Product Designer

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HSBC Investments

Financial

Behind The Scenes

The big challenge was to align the visual identity with the profile of the homebroker client. Several attempts with new features and interface innovations were implemented but nothing was effective.

The solution came when I tried to solve the problem by talking to the audience. That’s where I discovered that the homebroker profile was very similar in the sense of loving radical sports and adventures in general. So I applied the context in the visual interface and also giving a renewed look overall.

User Interface

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Smart TV

Art Direction, User Experience, User Interface