It was a great challenge to coordinate Design Thinking sessions and successfully exceed customer expectations. This project was awarded in Dubai as the most innovative healthcare solution in 2017.
The client had a solid idea of what he wanted to be ideas such as a product commerce through a mobile application, information for patients and a solution for reimbursement of exams.
Using the methodology of Design Thinking I discovered new paths, new solutions, new needs where the most important was involved: the pain of the people, doctors and call center. These new discoveries led to a new business idea.
I developed a solution where it was possible to connect doctors, patients and a call center on a single platform.
And this all involved interviews with patients, doctors, call center staff, always recording and documenting every moment. Through all this process it was possible to create: personas, maps of empathy, journey maps, and going to a final phase that was the prototype.
For this process I used the double diamond process: