User Experience Designer

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Concept Store

Phygital Enviroment

Behind The Scenes

A challenging project being the first globally done at Oracle for the retail segment in a Phygital/Wallet free environment like AmazonGo style.

Through this experience, it is possible to access a physical store environment with facial recognition, and this makes the wallet-free experience much less complicated for supermarket shop customers.

Casa Oracle – São Paulo

The Concept Store project was carried out in the physical space of Casa Oracle, located in the city of São Paulo – Brazil. The space is exclusive for innovation projects, lectures, and executive meetings.

Project pillars

Omnichannel, Phygital, Wallet Free, Loyalty + Gamification, and Marketing Omni Orchestration.

Wallet free experience, including a virtual store

The client application also orchestrates an experience with exclusive features such as San & Fill, where you can scan a barcode directly from your home or in the physical store. A 3D store was also developed because, due to the COVID-19 pandemic, it was not possible to take customers into the physical space.


Concept Store 3D for Grocery

Concept Store 3D for Fashion

Digital Assistant Physical Interface

Physical Store Ecosystem


Partners Involved


Concept Store

Art Direction, Branding, Design, Product Design, User Experience, User Interface