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A challenging project being the first globally done at Oracle for the retail segment in a Phygital/Wallet free environment like AmazonGo style.
Through this experience, it is possible to access a physical store environment with facial recognition, and this makes the wallet-free experience much less complicated for supermarket shop customers.
The Concept Store project was carried out in the physical space of Casa Oracle, located in the city of São Paulo – Brazil. The space is exclusive for innovation projects, lectures, and executive meetings.
Omnichannel, Phygital, Wallet Free, Loyalty + Gamification, and Marketing Omni Orchestration.
The client application also orchestrates an experience with exclusive features such as San & Fill, where you can scan a barcode directly from your home or in the physical store. A 3D store was also developed because, due to the COVID-19 pandemic, it was not possible to take customers into the physical space.
