Marcio Steffen
From Silicon Valley to Brazil, transforming digital experiences into business results.
I am the Executive Director of Digital Experience & AI Innovation, leading the creation of AI-driven digital products, design systems, and enterprise solutions for Brazil’s largest clients. With over 20 years of experience in User Experience (UX), User Interface (UI), Interaction Design, and Artificial Intelligence, I am dedicated to transforming complex technology into human-centered experiences that deliver measurable impact and business value.
My career spans Brazil, the Middle East, and Silicon Valley, where I began exploring Artificial Intelligence in 2011, long before it became mainstream. From art direction in the early days of the Brazilian internet to technology consulting and startup ecosystems, I’ve learned that the best technology disappears into the experience.
Career Highlights:
→ Built Oracle’s Innovation Department for Brazil and Latin America, driving cross-industry digital transformation.
→ Developed the world’s first ERP in Virtual Reality, integrating corporate data into immersive environments.
→ Created the first Oracle Retail application using Artificial Intelligence worldwide, combining automation, personalization, and intelligent customer experience.
→ Designed an award-winning healthcare app in Abu Dhabi, recognized as the best in Latin America.
→ Led AI and Computer Vision projects in agribusiness, achieving international recognition.
→ Designed Amazon Go–style concept stores and Oracle Bank, immersive experiences blending AI, UX, and digital ecosystems.
I collaborate with global hyperscalers — Oracle, Google, Microsoft, AWS, Salesforce, ServiceNow, and Pega — integrating Human-Centered Design, Generative AI, and Digital Transformation to shape the future of intelligent experiences.
Professional Experience
Capgemini
Full-time –
• Lead UX and Front-End Innovation, directing a 180+ member team to deliver AI-driven digital products that enhanced client engagement and reduced time-to-market by 25%.
• Forge strategic partnerships with Oracle, Google, Microsoft, AWS, Salesforce, ServiceNow, and Pega to design and deploy enterprise-scale digital ecosystems impacting 20+ Fortune 500 clients.
• Pioneered design automation with AI, leveraging Google Gemini, OpenAI, and Microsoft Copilot, to produce intelligent prototypes that reduced prototyping cycles by 40% and accelerated innovation delivery.
Mars Innovation Labs
Full-time –
• Spearheaded cross-industry AI initiatives, leading multidisciplinary UX and engineering teams to identify and capture new customer opportunities from pre-sales through execution.
• Generated over BRL 240M in sales pipeline within 12 months, reducing client operational costs and improving productivity through scalable, AI-driven innovation frameworks.
Oracle
Full-time –
• Founded and directed the São Paulo Innovation Center, Oracle’s first immersive experience hub in LATAM, enabling 200+ enterprise clients to co-create and validate connected digital solutions across multiple industries.
• Delivered groundbreaking prototypes, including an Amazon Go–style Concept Store, the first ERP platform in Virtual Reality globally developed within Oracle, and autonomous humanoid robots, enhancing executive decision-making agility through immersive data experiences and generating over USD 100M in sales pipeline within the first year.
• Structured a business pipeline exceeding USD 1B by orchestrating end-to-end innovation programs combining UX design, AI, and immersive VR solutions for enterprise clients.
• Expanded LATAM’s global visibility and revenue influence by leading cross-regional partnerships (North America, EMEA, APAC), scaling Oracle’s digital transformation impact across enterprise markets.
• Developed Oracle’s first global AI solution for retail, enhancing operational intelligence and personalization capabilities across multiple customer touchpoints.
Cognizant
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• Led the end-to-end UX strategy for a regional healthcare platform integrating clinics, doctors, and patients into a single digital ecosystem, improving patient engagement and reducing service friction by 50%.
• Recognized as Best Healthcare Application in Latin America at the GGM GAP Summit 2018 (Abu Dhabi), positioning Cognizant’s UX practice as a regional innovation benchmark in healthcare design.
RockSpoon Inc.
• Co-founded a Silicon Valley tech startup in the food industry, leading UX, UI, and product development strategy while mentoring cross-country engineering teams, driving 3 pilot launches and positioning the company for early-stage investment.
• Launched pilot programs in Palo Alto restaurants, implementing AI-driven POS systems that enabled real-time customer personalization and improved service satisfaction scores by 35%.
• Optimized restaurant operations through real-time kitchen dashboards and multi-channel payment integration, including seamless “Uber-style” checkout, reducing average customer wait time by 20%.
Orolix Technologies
• Led digital product design operations across the Middle East, managing a multidisciplinary team of 20+ designers and developers to deliver high-impact entertainment and media applications.
• Built scalable design systems and cross-cultural workflows that improved development efficiency by 30% and accelerated delivery cycles for entertainment applications across Arabic and English markets.
• Implemented early AI- and ML-driven processes for adaptive digital interfaces, pioneering intelligent UX personalization across regional entertainment platforms.
