Marcio Steffen

Executive Product Leader (CPO / VP Product) with 20+ years of international experience across Brazil, the Middle East, and Silicon Valley, driving digital products, enterprise platforms, and AI-driven innovation at scale.

Operating at the intersection of product strategy, user experience, and artificial intelligence, I work with organizations to transform complex business challenges into scalable, human-centered digital solutions with measurable business impact.

My background spans leading product strategy and innovation for Fortune 500 companies and high-growth startups, from Series A to Unicorn stage, partnering closely with C-level executives and boards to shape product vision, AI strategy, and long-term value creation in complex enterprise environments.

Leadership experience includes building and scaling large, multidisciplinary teams (180+ professionals) across Product, UX, Front-end, and AI, delivering global and regional programs with measurable outcomes, including:

• Up to 45% increase in digital product adoption
• USD 2B+ in innovation pipelines and strategic investments
• 30% acceleration in executive decision-making through advanced analytics, intelligent automation, and immersive experiences

I have founded and led Innovation Centers, AI Labs, and co-creation programs, delivering pioneering initiatives such as VR-based ERP platforms, AI-driven design automation (40% faster prototyping), computer vision and satellite data solutions for agribusiness, and healthcare platforms that reduced user friction by 50%.

My work has been shaped through partnerships with Google, Microsoft, Amazon, Oracle, and other global technology leaders, across industries including technology, healthcare, retail, financial services, energy, consumer goods, and oil & gas.

What drives this work is the belief that technology’s greatest potential lies in amplifying human creativity and enabling fundamentally new ways of solving complex problems. The strongest products emerge from the intersection of deep technical understanding, strategic thinking, and genuine empathy for users.

Currently open to conversations around CPO / VP Product roles, Product & AI strategy, and strategic advisory or board-level positions, particularly within organizations undergoing digital transformation at scale.

Global opportunities considered, including remote-first roles, hybrid models, or relocation, depending on context and challenge.

📩 Open to connecting with recruiters, founders, and board members.

Professional Experience

Capgemini
Executive Director of Artificial Intelligence
Full-time –

• Led UX & Front-End Innovation (UX&FEI Global Americas), managing 180+ professionals delivering AI-powered digital products that improved client engagement and reduced time-to-market by 25%.
• Oversaw enterprise-scale programs integrating technologies from Oracle, Google, Microsoft, AWS, Salesforce, ServiceNow, and Pega—impacting 20+ Fortune 500 clients.
• Pioneered AI-driven design automation using Google Gemini, OpenAI, and Microsoft Copilot, reducing prototyping cycles by 40% and accelerating innovation delivery.
• Strengthened collaboration between design, AI engineering, and enterprise delivery to scale digital ecosystems across the Americas.
• Defined strategic AI roadmaps aligned with Capgemini’s innovation agenda and global partnerships.

Mars Innovation Labs
Chief Digital Officer (CDO)
Full-time –

• Spearheaded cross-industry AI initiatives, guiding multidisciplinary UX and engineering teams from strategy through execution to capture new client opportunities.
• Built and scaled an AI innovation framework that generated BRL 240M in sales pipeline within 3 months, reducing operational costs and improving productivity across enterprise clients.
• Established design-led innovation processes integrating Generative AI, data insights, and UX research to accelerate digital transformation programs.
• Partnered with executive leadership teams to align AI strategies with business outcomes, increasing solution adoption and customer satisfaction.
• Promoted a culture of experimentation and continuous innovation, blending design thinking, automation, and AI ethics.

Oracle

Full-time –

• Founded and directed Oracle’s first LATAM Innovation Center, enabling over 200 enterprise clients to co-create digital solutions and validate business models through immersive experiences.
• Delivered flagship prototypes including an Amazon Go–style concept store, the world’s first ERP platform in Virtual Reality, and autonomous humanoid robots for executive data analysis.
• Structured a USD 1B+ business pipeline, orchestrating end-to-end innovation programs combining UX design, AI, and immersive VR.
• Led LATAM’s integration into Oracle’s global innovation ecosystem, strengthening partnerships across North America, EMEA, and APAC.
• Developed Oracle’s first global AI solution for retail, enhancing operational intelligence and real-time personalization across customer journeys.
• Designed an award-winning AI and satellite-based agribusiness platform, improving field operation accuracy by 25% through real-time computer vision.

Cognizant

• Led the end-to-end UX strategy for a healthcare platform connecting clinics, doctors, and patients into a single digital ecosystem, improving patient engagement and reducing service friction by 50%.
• Project received Best Healthcare Application in Latin America at the GGM GAP Summit 2018 (Abu Dhabi), establishing Cognizant as a regional innovation benchmark.
• Directed cross-functional collaboration between UX, technology, and business units to scale human-centered healthcare solutions.

RockSpoon Inc.

• Co-founded and led UX, UI, and product design strategy for a Silicon Valley food-tech startup, driving innovation in restaurant digitalization.
• Launched AI-powered POS systems enabling real-time personalization and increasing customer satisfaction by 35% across pilot locations in Palo Alto.
• Implemented real-time kitchen dashboards and multi-channel payment systems, reducing customer wait times by 20%.
• Mentored engineering teams in lean design processes and product-market fit, positioning the company for early-stage investment.

Orolix Technologies
Director of Product Design

• Directed digital product design operations for the Middle East region, managing a multicultural team of 20+ designers and developers.
• Developed scalable design systems and cross-cultural workflows, improving delivery efficiency by 30% and reducing project lead times.
• Implemented early AI- and ML-driven adaptive interfaces, pioneering intelligent UX personalization in regional entertainment applications.

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