User Experience Designer

About Me

Marcio Steffen I Head of User Experience Design


I believe the best way to predict the future is to create it. And so, that’s how I work. That’s how I’ve been working for the past 20 years.

I’m a multi-skilled designer. Art direction. User Experience. Customer Experience. User Interface. Interaction Design. Prototyping and Workflows.

And also a multi-experienced designer. I’ve been managing and tutoring teams across Brazil, several Latin American countries, Lebanon, Germany, Belarus, and Silicon Valley, where I spent four great years building up a start-up from scratch.

Artificial Intelligence. Augmented Reality. Virtual Reality. Mixed Reality. You name it. We create it.

Which future will we build today?


São Paulo – Brazil
Dec 2017 – Current
Head of User Experience Design
and Innovation Advisory for Latin America

Responsible for coordinating the user experience with customers from strategic accounts in Latin America in pre-sales, sales, or post-sales opportunities. Building customer journeys, prototyping MVPs and PoCs for cross-industry, designing specs, participating in initiatives with the Customer Innovation Center, and supporting partners and startups to materialize solutions.

São Paulo – Brazil
Aug 2017 – Dec 2017
Head of User Experience Design Consultant

I led and mentored the design team in numerous areas such as Design Thinking, Innovation, Healthcare, Insurance, Life and Sciences, and Technology.

*I led the Healthcare project Rede D’Or/ São Luis Hospitals. This project got awarded as the most innovative project in Latin America. (GGM GAP SUMMIT 2018 / Abu Dhabi).

Palo Alto – United States
Aug 2013 – Jul 2017
Head of UI/UX Design – Co-founder

Since the born of this startup in Silicon Valley, I have led the UI and UX focused on the food industry. As the co-founder and creative leader, involved in the entire product design process, including wireframes, prototypes, and supervision of testing and development teams in different countries, such as Brazil, Lebanon, and Germany.

Orolix Technologies
Feb 2012 – Aug 2013
Art Director Lead

I was part of a startup located in Beirut and Zahle. I participated in generating concepts for Augmented Reality (AR) for the entertainment segment, from the first ideas to the implementation.

Terra Networks
São Paulo – Brazil
Apr 2011 – Fev 2012
Senior Art Director Lead at Sonora

Sonora was the most significant music application in Latin America. I worked as an Art Director, developing interface concepts for various operating systems such as Sony Experia, Windows Phone, Blackberry, Android, and iOS. The success of the application led Rhapsody-Napster to acquire Sonora in October 2013.

São Paulo – Brazil
May 2010 – Apr 2011
Senior Art Director
São Paulo – Brazil
Mar 2007 – May 2010
Senior Art Director
São Paulo – Brazil
Jan 2005 – Oct 2006
Senior Art Director
Bank Boston S/A
São Paulo – Brazil
Jul 2006 – Sep 2006
Senior Art Director
Benfi Trading
São Paulo – Brazil
Aug 2004 – Sep 2005
Senior Art Director
1Planning Consulting Services
São Paulo – Brazil
May 2001 – Sep 2004
Art Director