I believe the best way to predict the future is to create it. And so, that’s how I work. That’s how I’ve been working for the past 20 years.
I’m a multi-skilled designer. Art direction. User Experience. Customer Experience. User Interface. Interaction Design. Prototyping, and Workflows.
And also a multi-experienced designer. I’ve been managing and tutoring teams all across Brazil, several Latin American countries, Lebanon, Germany, Belarus, and Silicon Valley, where I spent four great years building up a start-up from scratch.
Artificial Intelligence. Augmented Reality. Virtual Reality. Mist Reality. You name it. We create it.
Which future will we build today?
São Paulo – Brazil
Dec 2017 – Current
Head of User Experience Design /NEXT Innovation Center for Latin America
I helped to create the first business-oriented design department in Latin America in 2017. Being the co-founder of this initiative, building and organizing the design process for business transformation experiences, especially for large executive projects in LAD, building customer journeys, prototypes, and MVPs for all industry types, exceeding a pipeline of more than US$ 1 billion.
My role is decisive in executing Connected Proofs of Concepts (PoCs) involving other teams such as; executives, sales teams, architects, solution engineers, startups, partners, and other international innovation hubs. An exciting project is The Concept Store, the first Wallet Free physical store experience in Latin America (Like Amazon Go).
I am also the Latin American leader of XRlab located in EMEA, participating in implementing Customer Experience solutions for Extended Realities (AR, VR, and MR).
São Paulo – Brazil
Aug 2017 – Dec 2017
Head of User Experience Design
Leading and mentoring the design team in numerous areas such as Design Thinking, Innovation, Healthcare, Insurance, Life and Sciences, and Technology and working with large clients such as Rede D’Or São Luiz, Banco Itaú, Sam’s Club, Gartner, Cargill, and others.
*I also led the Healthcare project Rede D’Or/ São Luis Hospitals. This project got awarded as the most innovative project in Latin America. (GGM GAP SUMMIT 2018 / Abu Dhabi). The product is a Mobile Application and Customer Center Cloud Solution that connects customers with doctors and hospitals, providing a fantastic self-service experience.
Palo Alto – United States
Aug 2013 – Jul 2017
Head of UI/UX Design – Co-founder
Since the born of this startup in Silicon Valley, I led the UI and UX focused on the food industry. As co-founder and creative leader involved in the entire product design process, including wireframes, prototypes, and supervision of testing and development teams in different countries, such as Brazil, Lebanon, Germany, and Belarus.
We developed a cloud-based solution for restaurants that includes a systems package, such as POS application, payment solution, human resources platform, administrator analysis, mobile app for waiters, reservation system, cooking station tracking system and an intelligent client application that can make menu customizations according to preferences based on Artificial Intelligence (AI).
Feb 2012 – Aug 2013
Art Director Lead
I was part of a startup located in the cities of Beirut and Zahle. I participated in the generation of concepts for augmented reality and entertainment applications from the first ideas to the implementation of the projects alongside developers and other teams of highly qualified professionals.
São Paulo – Brazil
Apr 2011 – Fev 2012
Senior Art Director Lead at Sonora
Sonora was the most significant music application in Latin America. I worked as an Art Director, developing interface concepts for various operating systems such as Sony Experia, Windows Phone, Blackberry, Android, and iOS. The success of the application led Rhapsody-Napster to acquire Sonora in October 2013.