Behind The Scenes
An ambitious project, the first of its kind undertaken globally by Oracle for the retail sector, aims to create a Phygital/Wallet-free environment similar to AmazonGo.
This groundbreaking initiative enables customers to access a physical store using facial recognition technology, simplifying the shopping experience by eliminating the need for wallets at supermarkets.
Casa Oracle – São Paulo
The Concept Store project was executed within the physical confines of Casa Oracle, situated in the city of São Paulo, Brazil. This dedicated space is designed exclusively for innovation projects, seminars, and executive gatherings.
Omnichannel, Phygital, Wallet Free, Loyalty + Gamification, and Marketing Omni Orchestration.
Wallet free experience, including a virtual store
The client application further enhances the user experience with unique features, including “Scan & Fill,” which enables users to scan barcodes either from the comfort of their homes or within the physical store itself. Additionally, a 3D store was created to address the limitations imposed by the COVID-19 pandemic, ensuring that customers could explore the store virtually when physical visits were not feasible.