Behind The Scenes

An ambitious project, the first of its kind undertaken globally by Oracle for the retail sector, aims to create a Phygital/Wallet-free environment similar to AmazonGo.

This groundbreaking initiative enables customers to access a physical store using facial recognition technology, simplifying the shopping experience by eliminating the need for wallets at supermarkets.

Casa Oracle – São Paulo

The Concept Store project was executed within the physical confines of Casa Oracle, situated in the city of São Paulo, Brazil. This dedicated space is designed exclusively for innovation projects, seminars, and executive gatherings.

Project pillars

Omnichannel, Phygital, Wallet Free, Loyalty + Gamification, and Marketing Omni Orchestration.

Wallet free experience, including a virtual store

The client application further enhances the user experience with unique features, including “Scan & Fill,” which enables users to scan barcodes either from the comfort of their homes or within the physical store itself. Additionally, a 3D store was created to address the limitations imposed by the COVID-19 pandemic, ensuring that customers could explore the store virtually when physical visits were not feasible.

Immersive 3D Metaverse Digital Store for Grocery
Immersive 3D Metaverse Digital Store for Fashion
Robotic Physical Interface for AI Digital Assistant
Physical Store Ecosystem
Physical space