Sonora was the largest music application in Latin America. I worked as an Art Director developing user interface concepts for web. The success of the application led Rhapsody-Napster to acquire Sonora in October 2013.

Device developed to amplify the hearing for long distances.

My mission was to develop the whole experience on a single screen.

This work is just a User Interface concept for a Music App.

This work is just a User Interface concept for a Digital TV.

The big challenge was to align the visual identity with the profile of the homebroker client. Several attempts with new features and interface innovations were implemented but nothing was effective.

The solution came when I tried to solve the problem by talking to the audience. That’s where I discovered that the homebroker profile was very similar in the sense of loving radical sports and adventures in general. So I applied the context in the visual interface and also giving a renewed look overall.

I had the opportunity to develop some of the most important sessions of the mobile portal citing as an example: sports session, entertainment, news, live events and coverage of the Guadalajara 2011 Pan American Games.

The challenge was to work on a piece of art for the aerospace industry. With a background showing the horizon of the pilot and with a modern and elegant interface this layout has conquered the skies.